3.1 Work
Breakdown, Products and Milestones:
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v
Classroom instruction: Basics information on 1. Advertisement. 2.
Branding. 3.Merits of advertisement. 4. Demerits of advertisement.5. Consumer
Rights.
v
Selected student groups.
v
Giving task to student groups.
v
Research: online and library (research report).
v
Class activity: Role play of influence of
advertisement(activity report)
v
Activity: Tag line writing competition.
v
Survey: Primary data collection on usage of
brands(survey report)
v
Survey: People’s opinion on influence of
advertisement. (Statistical analysis)
v
Presentation: Types of advertisement.
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3.2 Role
definitions:
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v
Project leader: Teacher will fulfill this role
v
Researcher : All students will be the part of
online research and library research.
v
Survey writer (all students will contribute to
this)
v
Presentation author
v
Presenter (all students will take some part in
the presentation)
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3.3 Task
schedule:
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Project start date 1st
November 2016.
Project end date 30th November 2016.
Activity “Collection of data on Brand items purchased in one week”.
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3.4Special
Activities Plan:
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3.5Resources
Plan:
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Computer lab: Date and period in the Time Table.
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3.6 Direct
Instruction:
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v Instruction
on consumer on rights.
v Types
of advertisement.
v Creating
a survey.
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3.7 Reviews
and checkpoints:
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v At
the end of every week there will be a 20 minutes class conference to discuss
progress, successes and challenges.
v A
checkpoint meeting for each team will be held for 10 minutes twice per week.
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3.8 Assessment
plan:
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v
Opportunities for authentic assessment will
include: The surveys and results, Presenting data sheet.
v
Formative assessment will primarily focus on
the artifacts created by the students during the project. Special attention
will be paid to survey prototypes, learning journals and presentation
outlines.
v
Summative assessments will be performed on the
survey results, presentations .
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