Influence of advertisement in our life - Lesson 4

 WORK PLAN  

Sl. No	TASK	SUBTASK	ROLE	START DATE	END DATE	PRODUCT
01	Launch project			1.11.16	1.11.16	Project launched
02	Deliver classroom instruction	Areas to be covered. .1.Define the project	Teacher	2.11.16	2.11.16	Initial classroom instruction is completed
03	Group selection	Students’ list	Teacher	3.11.16	3.11.16	Group selection is completed
04	Conduct research	Collection of Content on 1. Merits of advertisement. 2. Branding 3. Consumer Rights	Student	4.11.16	11.11.16	Students recorded in the computer
05	Perform survey	1.      Create survey 2.      Preparation of questionnaire. 3.      Surveying 4.      Preparing survey report.	Student	12.11.16	15.11.16	Collected report
06	Programme sheet activity	Prepared based on curricular units and problem areas  affecting the life situation.	Student and teacher	16.11.16	17.11.16	Prepared
07	Advice meeting	Team prepare briefs	All team members	18.11.16	18.11.16	A meeting was held
08	Programme sheet presentation	Presentation	,,	19.1.16	19.1.16	Presented
09	Preparation of questionnaire	Eliciting from peer group and self analisation	Each member	20.11.16	23..11.16	Prepared questions
10	Lecture by Head of Department	Mrs. Rajalekshmi S	Teacher	22.11.16	22.11.16	Completed
11	Exhibition	Practice presentation by inviting students.	All members	24.11.16	24.11.16	Completed
12	Project presentation	Posting in the computer/blog	All	27. 11.16	27.11.16	Completed
10	Assessment and grading	Prepare rubrics and assessment	Teacher	28.11.16	28.11.16	Completed
11	Refection and evaluation	Student reflection and evaluation,Teacher refection and evaluation	Students and teacher	29.11.16	29.11.16	Completed.
12	Project closed	Submitting to the Principal	Teacher	30.11.16	30.11.16	Closed

Influence of advertisement in our life - Lesson 3

Lesson 3- Plan Phase

3.1 Work Breakdown, Products and Milestones:

           

v  Classroom instruction:  Basics information on 1. Advertisement. 2. Branding. 3.Merits of advertisement. 4. Demerits of advertisement.5. Consumer Rights. v  Selected student groups. v  Giving task to student groups. v  Research: online and library (research report). v  Class activity: Role play of influence of advertisement(activity report) v  Activity: Tag line writing competition. v  Survey: Primary data collection on usage of brands(survey report) v  Survey: People’s opinion on influence of advertisement. (Statistical analysis) v  Presentation: Types of advertisement.

3.2 Role definitions:

            

v  Project leader: Teacher will fulfill this role v  Researcher : All students will be the part of online research and library research. v  Survey writer (all students will contribute to this) v  Presentation author v  Presenter (all students will take some part in the presentation)

3.3 Task schedule:

           

Project start date 1st  November 2016. Project end date 30th November 2016. Activity “Collection of data on Brand items purchased in one week”.

3.4Special Activities Plan:

              

           

3.5Resources Plan:

Computer lab: Date and period in the Time Table.

3.6 Direct Instruction:

v  Instruction on consumer on rights. v  Types of advertisement. v  Creating a survey.

3.7 Reviews and checkpoints:

              

v  At the end of every week there will be a 20 minutes class conference to discuss progress, successes and challenges. v  A checkpoint meeting for each team will be held for 10 minutes twice per week.

3.8 Assessment plan:

            

v  Opportunities for authentic assessment will include: The surveys and results, Presenting data sheet. v  Formative assessment will primarily focus on the artifacts created by the students during the project. Special attention will be paid to survey prototypes, learning journals and presentation outlines. v  Summative assessments will be performed on the survey results, presentations .

Influence of advertisement in our life - Lesson 2

Lesson 2

2.1 Essential Question:

            

Is advertisement is useful in our lives?

2.2 Grouping Strategy:

          

v  Team will comprise groups of 6 students of mixed gender mixed ability and skills. v  The goal is to promote teamwork in mixed ability groups. v  Higher ability students get opportunities for peer instruction, and lower ability students benefit from the more advanced collaboration that will arise from this.

2.3 Learning Environment:

           

v  A good classroom provided for the group activites. v  Computer labs will be used for the majority of the online work . v  Some collaboration between students will take place through email/blog/whats’app. v  Library is used for research.

2.4Assessment Approach:

               

                2.41 Authentic Assessment:

Authentic tasks such as : v  Preparing the list of advertisement which influenced. v  Documenting a data sheet on the product purchased by the influence of advertisement. v  Collection of primary data.

           

2.42 Formative Assessment:

           

Regular feedback will be provided as the students work on internet and library research, surveys, data sheets, and presentation designs.

2.43 Summative Assessment:

Assessment will be conducted on v  Power Point presentation on advertisements.

2.44 Rubrics:

Rubrics will be used to assess: v  Surveys v  Data sheets v  Final presentations

2.45 Gradings:

v  Project grades will be based on a combination of scores from assessments    made.       v  A rubric will be used to compile grades.

Influence of advertisement in our life - Lesson 1

1.Project Plan

Influence of advertisement in our life

(1.1)The Define Phase

(1.11)Introduction:

                       

This project is intended to allow class VII students to explore the following topics: 1.       The role of advertisement in daily life. 2.       Influence of  advertisement on social and moral values. 3.       Negative impact of advertisement in students.              The students will work in small groups building knowledge in these curriculum areas, the project gives students the opportunity to develop specific 21st Century skills.

(1.12)Project Scope:

           

Students from class VII. Subjects involved: Social and English Student research will be monitored and managed to avoid students going off track and out of scope.

(1.13) Curriculum and Standards:

           

Class VI Science Curriculum topics and standards related to this project: v  Social Values and Personal Values. v  Advertising and Democracy. v  Branding and Poor traders. v  Profit motive.